What is the digital marketing
What´s the digital marketing?
Before addressing this topic in this article, it is necessary to place the technological context in which we have been living since the last couple of decades. Thanks to advances in technology more and more people can use a wide variety of electronic equipment, for example, PCs, laptops, tablets, smartphones, smart TVs, video game consoles and many others. In each of these devices a variety of applications or software are used with the objective of facilitating connectivity to the internet and make posible the communication by sending texts, sharing images / video, audio and whatever we can think of.
We also have the possibility of being connected to access these divices from almost anywhere in the world 24 hours a day, 356 days a year, plus the hability to be able to communicate with one or more people at the same time, as never before in the history.
In the middle of this context of digital tecnology, marketing found new and valuable important tools. A new channel of communication with their target audience to which it could offer their products and services. This new communication way between producers and consumers created a new type of marketing: digital marketing.
So, what?s digital marketing?
Digital marketing is a marketing modality with an objective to keep the selling organization connected with a target audience, create a relationship and get massive customers through digital media.
What is the main function of digital marketing?
We live in the era of keeping the company connected with its target audience 24 hours a day, seven days a week and 365 days a year.
The target audience is a group of people, companies or organizations that tend to respond in a similar way to certain marketing actions because they have homogeneous characteristics in terms of purchasing preferences or product use.
Digital marketing has the ability to reach each group quite accurately and under personalized and persuasive way to each potential customer through digital media.
What is the digital media?
In the third decade of the 21st century, humanity has never been as communicated and informed as we are today. An estimate from The Global State of Digital in 2021 reports that more than half of the world's population is connected on a daily basis to the internet and social networks. One of the primary objectives of staying connected to social networks is to consume content.
In essence, the content on the Internet is characterized by including audio, video, images or text, capable of being reproduced on a computerized electronic device. Digital marketing uses these contents to promote fluid communication between producer and consumer.
The digital marketing is responsible for using digital media that enable a connection with the public at any time and any place to transmit messages, information, data, ideas, reminders, notices, etc.
Why is the digital marketing useful?
Digital marketing, unlike traditional marketing, offers a series of incomparable advantages:
- It allows communication with potential or existing customers regardless of distances and time zones.
- It allows the acquisition of services in a secure and immediate way without intermediaries.
- It facilitates the consumer's decision making by being able to review and compare products without having to travel geographically.
- In the case of digital products such as e-books, video games, digital courses, etc., these can be downloaded within seconds once the online payment is approved.
Facebook, Youtube, Google, Twitter, Instagram, Reddit, linkediIn, TikTok, SnapShat, Pinterest and a long etcetera, are the preferred channels through which it is possible to have an initial contact with a potential customer and his interests.
Conclusion
Digital marketing is an adaptation of traditional marketing which makes use of content, media, and digital channels. More than half of the world's population is connected to the internet and the trend is increasing. Using this strategy is not a luxury, but a necessity that you should implement as one of your business strategies.